The hilly and scraggy Nevada desert, featuring a brick-red landscape with a road cutting through it, with tall mountains off in the distance.

William Hill Updates Nevada Sportsbook App

William Hill has unveiled an enhanced version of its mobile sportsbook app in Nevada. This update involves the migration of William Hill’s mobile betting app to Caesars’ Liberty platform. Since its acquisition of William Hill’s US business in September 2020 through a £2.9 billion deal, Caesars has undertaken various strategic moves, such as selling William Hill’s non-US assets.

The hilly and scraggy Nevada desert, featuring a brick-red landscape with a road cutting through it, with tall mountains off in the distance.

William Hill is rolling out an enhanced version of its mobile sportsbook app in Nevada, simultaneously migrating the William Hill mobile betting app to Caesars’ proprietary Liberty platform.
©joel protasio/Unsplash

Caesars Has Been Owner of William Hill Since September 2020

William Hill, a prominent player in the sports betting industry, has unveiled its enhanced mobile sportsbook app for customers in Nevada. This update brings the William Hill mobile betting app onto Caesars’ proprietary Liberty platform, marking a significant technological transition for the operator. Since Caesars acquired William Hill’s US business in September 2020 for £2.9 billion, the operator has been aligning its operations and streamlining its offerings.

The migration process involved the closure of Caesars’ Nevada sportsbook in June to facilitate a smooth transition. William Hill Nevada Sportsbook accounts were gradually shifted to the new platform, beginning on August 14th, 2023. During this migration period, users temporarily experienced limited access to their accounts, including wagering and account history. However, the company assured customers that funds and open wagers remained intact throughout the transition.

With the updated app now live since August 16th, users can enjoy a seamless 24/7 “app experience.” This enhanced app also introduces new features, including same-game parlays and expanded options for funding and withdrawing from accounts. William Hill’s move to upgrade its mobile app underscores the continuous evolution of technology within the sports betting landscape, ensuring that customers have access to cutting-edge features and a user-friendly interface.

Caesars Saw Boost to Revenue in Second Quarter of 2023

Recent financial reports from key players in the gambling industry shed light on their performance in the second quarter and first half of 2023. Caesars, a major contender in the sector, disclosed a total group revenue of £2.88 billion for the second quarter, showing a growth of 2.1% compared to the previous year’s figures. This upward trajectory reflects the company’s strategic efforts to navigate the evolving landscape.

888 Holdings, the owner of William Hill’s non-US assets, released its own financial results for the same period. These figures revealed a 6.5% year-on-year decline in pro-forma revenue for the first half of 2023. The acquisition of William Hill’s non-US assets by 888 was completed in July 2022, a move that aimed to consolidate and optimize its position in the market.

The backdrop of these financial reports is a dynamic and ever-changing industry landscape, shaped by factors such as regulatory changes, evolving consumer preferences, and strategic acquisitions. The numbers underscore the ongoing efforts of industry leaders to adapt and thrive in this dynamic environment.

Hard Rock Sportsbook Entered Illinois Gambling Market in August 2023

The anticipated launch of a new sportsbook at the prestigious Hard Rock Casino in Rockford, Illinois, was given the official nod by the Illinois Gaming Board (IGB) just recently in August 2023. The approval has paved the way for 815 Entertainment, trading as Hard Rock Casino Rockford, to secure a coveted sports wagering operator license. Additionally, Seminole Hard Rock Digital has been granted the green light as a sports wagering management service provider for the casino.

However, prior to rolling out their sports betting offerings, the casino must ensure rigorous adherence to the IGB’s regulatory framework, encompassing both in-person and online betting services. Keen to swiftly implement these requirements, the casino has set its sights on introducing its sports wagering services to patrons within the next two months.

Seminole Hard Rock Digital, an established player in the industry, boasts an existing track record of online sportsbook operations in multiple states. The division’s successful online sportsbook ventures in Indiana and Tennessee in the previous year, coupled with its established presence in New Jersey and Iowa, further solidify its prominence in the US gaming market. This strategic expansion aligns with the ever-increasing demand for sports betting services across the nation.

In other Hard Rock related news, the entertainment giant broke ground on its mega Hard Rock Hotel complex in the Canadian province of Ottawa in June 2023, with Jon Lucas, chief operating officer at Hard Rock International, welcoming the symbolic milestone:

“We are excited to be one step closer to bringing our iconic brand and rich music history to the people of Ottawa and the surrounding region. I wish to thank the provincial and municipal elected officials who helped us get here today. We are especially grateful to the Ontario Lottery and Gaming Corporation and the Alcohol and Gaming Commission of Ontario who have been incredibly supportive in helping make this possible.”– Jon Lucas, Chief Operating Officer, Hard Rock International, Press Release


Fanatics Launched its Sportsbook in Ohio in August 2023

Fanatics Betting and Gaming, a subsidiary of the well-known sports apparel giant Fanatics, made a significant entry into the Ohio betting scene in August 2023 through a strategic collaboration with the Columbus Blue Jackets.

The forthcoming retail sportsbook will encompass a spacious 5,000 square feet and will be conveniently located adjacent to the Nationwide Arena, which serves as the home base for the National Hockey League’s (NHL) Columbus Blue Jackets. The establishment is positioned to provide a captivating and engaging betting environment for sports aficionados.

Boasting an array of features, the sportsbook will house four dedicated betting windows and a generous assortment of 14 self-service betting kiosks. This comprehensive setup will be further enhanced by the inclusion of a prominent giant LED video wall and an impressive lineup of 20 TV monitors. Aiming to create an all-encompassing entertainment experience, the venue will also include a full-service restaurant, ensuring that visitors can enjoy a seamless blend of sports betting and dining within the same space.

Marking the occasion was Ari Borod, the chief business officer at Fanatics Betting and Gaming, stressing that the new venture would guarantee customers a world-class retail experience:

“The Jackets are one of the youngest teams in the league, and we are excited to leverage our partnership to grow with them and complement our online sports betting experience that is currently being beta-tested in Ohio.”

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Author: James Richardson